In this hands on session with Ketchum we’ll use web tools to understand how to promote your organisation on the internet. We’ll explore the conversations that are taking place around your organisation, its market and issues. We’ll use insights from these conversations to create and seed content enabling you to directly engage with customers and prospects. You’ll leave the session with an internet toolbox and able to conduct an internet audit for your organisation and develop a basic marketing or public relations programme that delivers tangible return on investment to your organisation.
You will need to bring a laptop in order to connect to the internet.
Your host for the session
Stephen is Chief Engagement Officer at Ketchum, responsible for driving the integration of digital and social capabilities in client engagements across the agency’s global network. Stephen has earned a reputation as a public relations moderniser, thought-leader and consumer engagement advocate through senior roles during the last 20-years as a public relations consultant, author and journalist. He is Visiting Professor in Practice at the University of Newcastle supporting the university and students through teaching and mentoring. Stephen understands how the media landscape works online and offline and champions best practice as a writer, conference speaker and award winning-blogger. He has worked with other authors on many amazing blogs and journalistic articles. Named in 2014 as one of the most influential people in social media in the UK by The Drum and a top 10 UK PR blogger by Cision.